The story of “Keep Calm and Carry On”

“Keep Calm and Carry On” is still currently a huge internet meme..

But before it became a meme it was infact a WWII British propaganda poster, that had never been distributed during the war..

Wikipedia :

“The “Keep Calm and Carry On” poster was first commissioned in 1939 by England’s temporary Ministry of Information[1]. Similar to the previous two posters issued by the government, “Freedom Is In Peril. Defend It With All Your Might” (400,000 printed) and “Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory” (800,000 printed), “Keep Calm and Carry On” was intended to be distributed in public places to strengthen morale in the event of wartime emergency, which was considered inevitable at the time.



Her Majesty’s Stationery Office (HMSO)[2] was charged with printing the posters, costing approximately £20,600 for printing and storage of 5,000,000 copies, with an additional fee of £225 for the artists who designed them; the designer of the poster remains unknown. These were kept in storage in case of a dire attack on the country, while the other two designs were circulated that September. Since there was not a large-scale attack or occupation, the design was never used. Most of the “Keep Calm and Carry On” posters were destroyed or lost in time, with the exception of 7: 6 found in 2009 that are in storage at the Imperial War Museum, and 1 that resides in a British book shop.”

Thank you to Melody Tolson who posted the fantastic “Keep Calm and Carry On” video link to my FACEBOOK wall yesterday…it is quite delightful.

Remember to enter our “Keep Calm and Carry On’ monthly giveaway for a beautiful “keep Calm” tea-towel. In just one day, 87 people have entered proving the popularity of this wonderful meme…


C xxxx

2 thoughts on “The story of “Keep Calm and Carry On”

  1. The stock of original posters more than trebled recently – a recent episode of Antiques Roadshow showed a lady with a collection of about 20, some in good condition. She was staggered by how rare they were.

  2. Slogan has become very fashionable of late. I have just viewed an advert for a CD of chill out tunes on sale at Tesco with similar theme. Even found one with Keep Calm and Crochet.
    I love your blog and I am amazed at all of the new things I learn. Have not been on much lately but checked our your kiddies choc biscuits recipie and will attempt them tomorrow. So looking forward to them, I too am starting out again on a vegan diet, moral and health reasons and I have found lots of valuable advice in your blog. I would love to follow a wartime diet, so here goes my 2nd attempt, will try to get organised so wish me luck.
    Do you have a list of the points system for tinned goods etc. I am curious to find our exactly what you could buy with your 16 points.
    Well done on your weight loss so far, and wishing you huge amounts of success for the future. Was so gobsmacked at your photos, can’t believe how much your have changed. Woo-hoo you and a big well done.

    Best Wishes

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